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Leverage social media for product development and product improvement

Introduction Customers who live with your product every single day can be a great resource of market research and product development. Social media offers an opportunity to improve your company’s products or services by tapping into customers to understand how they are using the product...

The two-sided nature of a business entity and its activities

Introduction In a nutshell, double-entry accounting means two-sided accounting. Both the assets of a business and the sources of and claims on its assets are accounted for. Suppose that a business reports £10 million in total assets. That means the total sources of and claims...