Business
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Leverage social media for product development and product improvement
Introduction Customers who live with your product every single day can be a great resource of market research and product…
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Optimizing Your Social CRM
Introduction CRM is an acronym that stands for Customer Relationship Management. As you know, traditional CRM has been around for…
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Stop Trying To Score Points
Introduction I’ll admit it, I like being right – and I’m not the only one who feels this way! We…
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Technology-Based Research Experts
Introduction As recommended by the IPO, we expanded the project’s research methodology beyond the standard literature review to gain greater…
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The two-sided nature of a business entity and its activities
Introduction In a nutshell, double-entry accounting means two-sided accounting. Both the assets of a business and the sources of and…
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Profit accounting and taxable income accounting
Introduction You’re probably thinking that this section of the chapter is about how a business’s bottom-line profit – its net…
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Manage your reputation by having an active community manager
Introduction This is another key part to making reputation management work. Your community manager can be you or it can…
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The Generations You’ll Meet At Work – And How to Communicate with Them
Introduction These workers triggered a revolution. When they entered the workplace, women and ethnic minorities were gradually starting to take…
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Research Approaches Using Qualitative or Quantitative Approaches
Introduction Several approaches to research are more flexible in their use of quantitative and qualitative methods. Two of these, program…
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Become an Inclusive Communicator
Introduction When it comes to politics and social issues, we all have our own opinions. Yet one thing most of…
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