Different Ways to Think About Influencers

Unless you’ve been living in a cave the last few years, you’ve probably heard of influencers. There’s a typecast that explosions to mind when you think of influencers, but in reality, there are lots of dissimilar kinds of influencers.

If you’re looking to test out influencer marketing, it is important to be aware of the dissimilar kinds of social media influencers, so that you pick the correct ones to work with.

Influencers by network

One of the chief changes amid influencers is the communal nets they’re using. In 2021, the mainstream of influencers have accounts across a range of social media. But, they’ll typically have one social network that they are most recognized by.

There are a myriad of social media platforms available, each with its own influencers. However, let’s examine some of the most popular in 2021.

Instagram influencers

The majority of marketers believe that Instagram is the top platform for influencer marketing. It could be due to the fact that the stage delivers content in graphic arrangement that is humble to consume. The net also lets makers make gratified in various arrangements like photos, stories, videocassettes, and reels.

Integra also delivers its influencers with various features that other networks don’t yet have implemented. Instagram influencers can mark their content with the words “paid collaboration,” which helps content adhere to the requirements of disclosure agreements set out by regulators. Additionally, brands can establish Instagram Spending and funding their partner’s consent to include product tags directly within their content.

TikTok creators

TikTok creators have gained prominence with the platform’s extraordinary growth in admiration over the historical two years. In adding, the amount of TikTok influencers existence chosen for campaigns increased by threefold in 2020.

TikTok is amongst the most actual stages to attach with Gen Z since the third of users are between the age group between 10 and 19. If your board spectators is teens, TikTok influencers strength be the best choice to reach these users.


Similar to TikTok, Tic has also expanded significantly in the last few years, which has resulted in a rise in the amount of Twitch influencers being chosen to be used in marketing movements as well. Twitch influencers typically work within the gaming industry since that’s the network’s main area of focus. But, Twitch also has channels for other subjects, too, including painting, cooking or simply chatting.

Influencers according to category

The influencer pool includes people from nearly every category of content you could imagine. The most common influencers are those from fashion, beauty, as well as travel, although there’s a myriad of other categories to investigate. Here are some examples of less-known categories of influencers.


Influencers from the activist community post content about social issues they believe need to be addressed. Within this category, there are a lot of subcategories, such as anti-racists, environmentalists, trans rights activists, and so on.

Social media is an effective way to connect people, and begin discussions. That’s exactly what activist influencers are doing. Furthermore, when brands wish to raise awareness about the issue of social justice or commemorate the anniversary of a particular event, such as Pride and the like, they can reach out to these influencers to provide authentic content that’s not tone-deaf.

Blair’s Imani’s Instagram account is a prime example of a successful activist influencer. Blair’s content teaches people about the various issues concerning race as well as gender, religion and identity.

Tattoo artists

We’ve all heard of influencers in the beauty industry, but what about tattoo artist influencers? They’re all over the internet. There are many talented tattoo artists who share their artwork on social media.

Tattoos are a subculture of their own. So engaging with influencers could be beneficial for brands that share the same cultural values or are looking to get access to it. Their work is just as visual as other more prominent categories, too.


Handball isn’t a particularly popular game all around the world, but it does have a loyal fan base through social networks. Its average rate of engagement on Instagram for instance is 5 percent, making it the category that has the fifth-highest average of engagement on the platform.

If you’re a sports-related brand you might want to consider working with influencers from handball instead of the obvious basketball or football players? You might find a great audience you hadn’t thought to reach out to.

Influencers by followers count

Another method to distinguish between influencers is to look at their followers. The amount of followers an influencer has directly determines the amount they’ll charge. So let’s look at the various levels of influencers available.

Nano influencers

Nano influencers have 1-5K followers. They’re still in the beginning stages of influencer marketing and are thus affordable alternatives. They’ll usually accept collaborations for just free products. Furthermore, they have extremely engaged followers and have a few fake followers, making them very affordable and effective options for marketing campaigns.

Micro influencers

They have amid 5 and 50K groups, and are a step above Nano influencers. Micro influencers have the faultless equilibrium amid supporter counts and engagement rate, as their rates are still extremely high. Their groups reflect them to be specialists in their specific niches. You can collaborate with them for free products, or sometimes free products plus a small fee.

Medium influencers

This range, in which influencers reach 50-100K followers, is when they start to become professional, too. Average influencers might quit their job and start working full-time on their social media accounts. They might also employ managers to help handle their more even partnerships with companies. From here on up, you will almost always be required to pay fees for each collaboration.

Macro influencers

Macro influencers have a huge reach of between 100K and 1M followers. However, that means a decrease in engagement rates. Macro influencers are also higher priced than lesser-level counterparts, and can be difficult to close deals with due to their busy schedules.

Mega influencers

Mega influencers are influencers of celebrity status who have more than 1M followers. However, their engagement rates are generally low. This is due in part to the loss of their authenticity. They seem to principal lavish, faultless lives and their gratified can be edited heavily. This, in conjunction with frequent collaborations with brands, causes them to appear less authentic to followers.

Bonus – KOLs

A KOL, also recognized as a key view front-runner, isn’t only an influencer. They’re the same idea but with one major difference: their influence isn’t restricted only to social networks. In addition, they’ll typically have expert identifications or expertise to support their credibility.

Working with KOLs is costly, however, this might not be solely since of the fees they custody. Consider Oprah as an example. She used to talk about an item, then give it away to everyone present in her studio audience. That’s a good way to boost the brand, but can get expensive fast.


If you’re planning to work with influencers on marketing campaigns, it is important to know the various segments available. This will help you choose the best ones that fit your brand, audience and budget.

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