Technology
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Optimizing Your Social CRM
Introduction CRM is an acronym that stands for Customer Relationship Management. As you know, traditional CRM has been around for…
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Stop Trying To Score Points
Introduction I’ll admit it, I like being right – and I’m not the only one who feels this way! We…
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Technology-Based Research Experts
Introduction As recommended by the IPO, we expanded the project’s research methodology beyond the standard literature review to gain greater…
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Online copyright infringement patent infringement and design rights enforcement
Industry Infringement Research This covered research generated or commissioned by an IP industry stakeholder group. In the case of copyright…
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Profit accounting and taxable income accounting
Introduction You’re probably thinking that this section of the chapter is about how a business’s bottom-line profit – its net…
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Manage your reputation by having an active community manager
Introduction This is another key part to making reputation management work. Your community manager can be you or it can…
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The Generations You’ll Meet At Work – And How to Communicate with Them
Introduction These workers triggered a revolution. When they entered the workplace, women and ethnic minorities were gradually starting to take…
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There are three channels or lanes people will use to engage with your business
Direct or Return Traffic This is when an individual has bookmarked your website or has received marketing collateral (business card…
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Prepare Your Child for the Worst
Introduction As a child’s first and most important teachers, parents are the ones who provide the foundational building blocks of…
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Another Point of View on Intelligence
Introduction If you read Rich Dad Poor Dad, you know my poor dad was very upset that rich dad did…
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