Introduction Customers who live with your product every single day can be a great resource of market research and product…
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Introduction CRM is an acronym that stands for Customer Relationship Management. As you know, traditional CRM has been around for…
Introduction I’ll admit it, I like being right – and I’m not the only one who feels this way! We…
Introduction As recommended by the IPO, we expanded the project’s research methodology beyond the standard literature review to gain greater…
Industry Infringement Research This covered research generated or commissioned by an IP industry stakeholder group. In the case of copyright…
Introduction You’re probably thinking that this section of the chapter is about how a business’s bottom-line profit – its net…
Introduction This is another key part to making reputation management work. Your community manager can be you or it can…
Introduction These workers triggered a revolution. When they entered the workplace, women and ethnic minorities were gradually starting to take…
Direct or Return Traffic This is when an individual has bookmarked your website or has received marketing collateral (business card…
Introduction As a child’s first and most important teachers, parents are the ones who provide the foundational building blocks of…