Introduction To be a journalist is to be a raconteur … a teller of stories. It’s an honorable calling that’s remarkably egalitarian. In this day and age, any citizen can be a journalist. If you’re reading this book and intend to write for the public, then you are a journalist, too. In fact, the conception that a journalist belongs to some oligarchy is an arbitrary construct that grew out of scarcity. Before the advent of the Internet, access to publication was a commodity governed by a few gatekeepers who dictated what was newsworthy and codified the practice of journalism. Thanks…
Author: Albert
Introduction It’s funny—many times you’ll only hear from an editor when receiving a rejection. For whatever reason, your e-mailed query letter and their e-mailed rejection is the only interaction you will ever establish. But sometimes things click: An editor connects with your query letter, and an author-editor relationship is born. Although courting an editor with a query letter and then having it accepted may seem romantic—almost as if an editor has agreed to go out on a date with you—be careful to remain professional. Remember that when dealing with an editor, a friendly relationship is mandatory. Nature of the business…
Introduction We believe different stakeholders in the field of IP infringement assessment have an in-built bias towards different methodologies, presenting policy makers with a distinct challenge. Within the frequent debates on copyright policy, the need for and lack of effective, robust, accurate data has become increasingly apparent. Crucially, it became clear to us that the divergence of methodologies and approaches used in the myriad pieces of research are at least partly responsible for the vacuum in quality and acceptable data. Online copyright infringement This research review’s stated aim to scope the measurement of the infringement of the four main IP…
Introduction Robinson believes that portions of the United States are on the verge of a fourth stage of evolution in the development of managing health insurance and insurance. Phase one included reducing costs by developing purchasing power. With a critical mass of enrollees and control of the patient, managed care companies exacted volume discounts. In the early years of managed care, negotiating discounts with physicians, hospitals, and other providers was a key driver in reducing insurance costs. Volume discounts became a less significant driver in controlling costs, and controlling utilization came to the fore. Physician to act as a gatekeeper…
Introduction Customers who live with your product every single day can be a great resource of market research and product development. Social media offers an opportunity to improve your company’s products or services by tapping into customers to understand how they are using the product or service. To learn from requests or comments what other features you might need to add to your products. Pay attention if people are saying they wish your product or service could do this or they hate when it does that. That’s great intelligence about what you can do on future releases or enhancements to…
Introduction CRM is an acronym that stands for Customer Relationship Management. As you know, traditional CRM has been around for a long time. In fact CRM has been around as long as we’ve had customers, but over the last 15-20 years we have thought about CRM from a perspective of using technology to help us manage our customers more effectively. Social media can play a significant role in the way you manage your relationship with customers, but you have to meet them where they are. Visit The Site: starmusiq Media platforms What we are seeing now as the result of…
Introduction I’ll admit it, I like being right – and I’m not the only one who feels this way! We all have our own points of view, and it’s gratifying when we know best. The trouble comes when we set out to prove the validity of our opinion just for the sake of scoring points or making someone else confess that they were in the wrong all along. Don’t be too harsh on yourself if you’ve ever spent hours trying to browbeat someone into accepting your perspective on an issue or situation. We’ve all done it. It wasn’t until my…
Introduction As recommended by the IPO, we expanded the project’s research methodology beyond the standard literature review to gain greater insight into how industry measures IP rights. However, to provide another level of insight for our recommendations for future methodologies, especially with so much IP infringement moving to the online space, we reached out to a number of experts in the field. The experts were not just from the content industries but also included contributions from technology firms such as Bit Torrent Inc. You will need to know about: sitepoint24. Assessment Process The primary aim of our study was to…
Industry Infringement Research This covered research generated or commissioned by an IP industry stakeholder group. In the case of copyright industries, this was normally a trade association or collection society. In some of the larger copyright industries, considerable volumes of research are created internally. Market research and/or consultancy firms were usually commissioned to produce most of the research. Typically, industry does not have the breadth of coverage, resources and/or training to go beyond the commissioning of market research consumer surveys. This research is usually a response to particular issues, generating representative small samples, but is mainly reliant on the interpretation…
Introduction You’re probably thinking that this section of the chapter is about how a business’s bottom-line profit – its net income – drives its taxable income amount. Actually, we want to show you the exact opposite: how income tax law drives a business’s profit accounting. That’s right: Tax law plays a large role in how a business determines its profit figure, or more precisely the accounting methods used to record revenue and expenses. Expanded theme Before you explore that paradox, you need to understand something about the accounting methods for recording profit. For measuring and recording many expenses no single…